90 days to success - in line with moon cycles

I was in the Business and Management section of Dymocks (bookstore) in Sydney, and wandered among the shelves to see what was available. I purchased a book which touted business success in 90 days.

'Now I have heard of this before, that if you maintain consistent effort in sales for 90 days you will see a marked improvement in your sales success.'

And while walking book in hand I realised how this framework - which is often touted by the gurus of the industry, actually reflects a natural and feminine principle unconsciously. I say unconsciously assuming (which we all know can make an a** out of you and me) that most business men and women are unfamiliar with the role the moon and planets can play in business. Yep that's right - the planetary cycles and the moon have a lot of influence over us in general. Why wouldn't that extend to business?

'It is well known with the wiccan community that most intentions are fulfilled in three full moon cycles which equals- yep 90 days'

In my role, both as a small business owner and as a project manager I am keenly aware of where we are in mooncycles (in fact I keep my clients up to date with a regular email). When to schedule certain types of work, and when to sit tight and make no major decisions at all. For example if Mercury is retrograde I don't issue important communications which may impact the outcome of a project. When it is close to the new moon cycle I like to launch, as it will have the best chance of success.

'The most satisfying aspect to all of this, is that it works!'

I learn best about theories by testing them in my own life. And that is why I speak with confidence in relation to the awesome opportunity that we have - to integrate the general planetary influence into our lives and scheduling the types of activities around it.

If someone has applied astrology to trading - please let me know. I do believe that with the blending of business science and the science provided by the planets many businesses can go from strength to strength. And I know it has had my contracting and my business ventures take good footing so far!

It takes more than just an idea

Every day across the world there are billions of people who have an idea in the world. Many of us have the same idea and then months later we are watching TV or in the shops and boom - there it is called the SHAMWOW! or there we see that Dolphin massager we thought would be kitchy. And there are always opportunities to provide better and smarter services.
So what does it take to get an idea off the ground?

Well the first step is to write it down, scribble it on paper and everything in your head that is associated with it as soon as it comes to mind!

That is the best start of all, and one that is often overlooked.
Then comes what I call the Gestation period. During this time, you are going about your daily business and new ideas, more 'formed' ideas come to you uninvited. All you need to do here is find that same piece of paper or start on a new page (once you realise you threw the initial page out with the recycling) and add those further developed thoughts down.

How long is a gestation period? Well that can depend on an idea, how busy you are and whether it is a good one.

The role of Time in getting an idea to market. Well that depends on how you relate to time as a concept and your belief systems - and that sounds like I am avoiding the question but it is true. If you constantly hold a fear that someone will get there first (and you don't hold that perspective as a self motivator only) then unless you give your idea top priority I am sure your fear will come true. You will soon see your product/service offered and that belief will be reinforced.

During the gestation period ensure that you are working on the idea in your reality - on paper, making enquiries and getting to know the market.

Why ideas don't become realities.. There are a whole host of reasons why ideas don't become reality - and they all depend on the person who has the idea. You need to be motivated, whether it be an excitement about what that product/service could do for others, financial compensation or that the idea is pure genius. You may be motivated enough, but then get caught up in the 'how' question. If your ego becomes too enrolled and you are unwilling to accept that you may not need to know it all the idea will become stagnant. I love the truth that only we ever close ourselves off from 'source' and don't you know it that we do it all the time. Financial restrictions can also play a part, however with all of the money that exists in this world we live in I am sure if you were motivated enough, persistent enough and backed yourself enough the funding would be found.

So being flexible as the idea owner is important. What if someone suggested rather than an offline business that you could deliver the product to market at a lower cost online? If you personally aren't computer savvy you may really resist that concept and decide to go the more expensive route to discover that an offline delivery has so many attached overheads that your product is too overpriced? Be open to feedback, suggestions.

The main reason that an idea never gets off the page is that the idea owner isn't willing to make sacrifices to get it off the ground. If you are satisfied in your day to day job, and in a comfort zone the effort required to transition an idea into reality is simply too much. The motivation or incentive for having it developed isn't enough for the time or money investment.


Tips if you have an idea you want to get off the ground
- Be clear on your motivation
- Develop the idea and be open to feedback from others
- Have a loosely targeted timeframe for major milestones - for e.g idea developed, research conducted, prototype created, launched
- Accept that you do not have to know everything from start to finish about how to get a product or service delivered.

Tips for New Age Business Owners

I am a marketing and project manager. With more than 10 years experience in Marketing/Sales and basically most components of a business, I understand that many new age business owners are not sure what to do to get their business/service off the ground.

So over the next year I will be providing many insights into a new age business start up - providing tips and learnings so you can achieve all that you want in your business. Whether you are a Yoga instructor, a Crystal healer, and intuitive or clairvoyant or running a healing centre the systems remain the same. However there is a twist. Always as a business owner, and especially a new age business owner you may be floundering due to your own belief systems that there is no value and that no money can be made from providing a service that is more about the heart than the head. This is a limiting belief and one you may wish to ask yourself time and time again - is that something I may believe - unconsciously or consciously. Look at your bank account to see if that is true. Over the next couple of posts I will take you through my journey, what I have learnt and what I recommend. And remember - the business is a representation of you!